"The idea behind open innovation is as simple as it is powerful: the creators of new ideas don’t have to be within your organization in order to be helpful"
— John Palfrey, from Intellectual Property Strategy (http://mitpress.mit.edu/catalog/item/default.asp?ttype=2&tid=12603)
Palfrey’s new book is a great primer on intellectual property, written to be relevant to leaders of any type of organization. It focuses on the practical organizational opportunities around intellectual property assets, and encourages a broader view than the traditional “sword and shield” approach. Great, short read.
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